Kochouseph chittilappilly is a role model for many budding entrepreneurs in kerala.He was born in a village named parappur, near Trichur and completed child hood education in a parish school.After graduation from Christ college,Irinjalakuda and masters in physics from St.Thomas college,Trichur, he joined as a supervisor trainee in an electronic manufacturing company. He worked there for three years for a monthly salary of Rupees Eight hundred and fifty.
An ambitious entrepreneur cannot stay long in a small platform which restrict knowledge and growth opportunies. In 1977, he decided to start own business by seeing the degrowth in the company where he worked.That amazing decision to face the risks and challenges of business,which was not experienced by him earlier,created history in electronics. Kochouseph started with a borrowed capital of rupees one lakh from his father,which helped him to set up a modest stabilizer manufacturing unit in a 400 sq.ft rented shed in ernakulam.He travelled around ernakulam in his scooter and sold voltage stabilizers. The brand ‘V Guard’, named by him, indicate voltage protection.After one year of operations,he managed to increase the staff strength from two to twenty people.
V-Guard stabilizers gained market leadership in a short span of period,competing with many low quality stabilizers from North india,mainly due to the after sales service. By 1980,he spread his business to all the districts in kerala and appointed marketing team and dealers to achieve more business growth.Then,he had to face big trade union issues which was a common threat for kerala's industrial development .These challenges led to change the business model of local manufacturing towards outsoucing production.He encouraged self help groups of women from small units to undertake manufacturing of vguard and this helped him to grow further without trade union issues.
However,Kochouseph's aim was beyond the local market of kerala.He expanded business to Tamilnadu and Karnataka in 1986. Next success happened from Manufacturing of water pumps which created huge customer base for his company.Kochouseph's vision of expanding the brand as a diversified electrical appliances company became a reality with wide product range of wiring cables, motors,water heaters,UPS and ceiling fans.In 1999,he opened veegaland,an amusement water theme park in cochin and it became a success by expanding the amusement water theme park to Bangalore and Hyderabad.Now,it is rebranded as Wonder la and expanding to other places like chennai.
Kochouseph's wife sheela started V star creations in clothing industry and his son Arun is taking care of veegaland developers in real estate field.Success of an entrepreneur won't be complete without transforming a start up business towards a well diversified and growing company.With wide marketing network all over India,Kochouseph chittilappilly have built not just a big company but jobs for thousands of people too.
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