Strategic business planning is a process of restructuring the core strategies in a company.It starts from the vision and mission of an organisation.It evaluate internal and external factors influencing the growth of a firm and make a road map for success.
Evaluation of current performance is very important in strategic planning. Consultant get the feedback of core management areas and competencies and implement the new strategy for each department.
Business strategy should be a specific ,consistent and fit with the market environment.It should mobilize and utilize resources to beat the competition. Setting corporate culture and maintaining standards are very important.Professional development and corporate image also possess a major role in strategic business planning.A good business strategy look into the future potential of 10 to 15 years and fuel long term growth.